The design of your online store can be more important than the information you put on it. Because when people visit your store, they decide in the first few seconds if the want to stay or leave. Hence, it is critical to have a design that is both beautiful and efficient, gaining the attention of the visitors and making them keep coming back for more.
Now when it comes to design, details matter. Of course with jumpseller you have the possibility of using any of the available themes. Jumpseller also gives you the chance to customize your theme, upload logo, photos and add a bit of your personality to it. Below we mention some of the tips that can be used when designing you store.
Too much information
Make sure that the store as the appropriate amount of information being shown to the visitors at a time, sometimes when you have too much information, it can become confusing for the visitors.
If you already have a physical store and also have an online store, then make sure that they have cohesion and similarity, pay attention to the logos and color schemes, in short your website should compliment your physical store.
Easy navigation and access
Using filter can help, especially when customers are trying to search for what they want on your online store, being able to filter their options will save them a lot of time and effort. There should be an easy way around the website, do not have too many button and sub categories, keep it simple to navigate and explore.
This part can sometimes be underrated, but it can go a long way in convincing your visitors. Make sure to use a good camera or hire professionals to take photos of your products. This will help highlight the product better and increase visitor trust.
Customers do not like to be surprised with hidden costs that shows up quite late in the purchasing process, so make sure to show clearly the total prices of the products, from the beginning.
Importance of SEO
If you do not want to miss out on clicks, sales and brand impressions than you need to have an SEO strategy. SEO which stands for Search Engine Optimization, can be very useful with not only increasing the visitors to your Online store but also helps give it structure.
Incorporate social media
Social media can be a really good place to bring customers to your store. The world we live in, everyone is present on social media and by having a good Facebook, Twitter and/or Instagram page you can get easy and inexpensive publicity. It also makes you business feel more authentic and people can have an easier time trusting in it.
Visitors should be able to view the product in as much detail as possible, make sure they can zoom in move around and do all sorts of variations to make themselves satisfied.
Include testimonials and reviews
This can be very helpful especially if they are good reviews, people can see what other shoppers thought of the product/service and this can help them make up their mind.
Eliminate checkout distractions
At the checkout area, make sure there are no distractions otherwise customers might retreat and end up not buying the product, so it is always good to keep this part transparent and simple.
Make contacting you easy
Make sure you have clearly listed a way for people to contact you, this will help customers reach you and offer direct feedback or inquire more about what you are selling. Having contact with customers also increase trust.
These are just some of the important details you need to keep in mind while desingning your online store or website.