Many believe that having an e-commerce or online store means selling physical products: clothes, accessories, medical products, etc. In truth, the concept can be applied to an even broader array of products. We’re talking about digital products. In this article we will explain what they are and how to sell them quickly. Sounds easy and it is! This type of Internet sale is a relatively new kind of business in Latin America, but it’s been present for a while in places with a strong internet commerce like the United States and Europe. We will define what a digital product is and explain the most common types.
What are Digital Products?
The term “digital products” refers to information products usually offered on the internet in digital format. A digital product is a set of information aiming to educate and train the specific group of users that consumes it. They’re based on the author’s knowledge and experience. Common examples of this type of product are E-books, a PDF with relevant information, a video, reports, etc. Let’s talk about some of them:
E-books or electronic books
E-books are one of the most common and popular digital products. This format can be offered for free or at a price defined by the author. It can be created as a PDF (the most basic kind) or other formats to be read in electronic fashion (Kindle, EPUB, etc.). If you want to create an E-book, you must answer some basic questions before starting: - What are my goals once the E-book is created?: It’s very hard to make a living by only selling E-books. This is why many are made and given away as a gift to an audience who would be required to do an e-mail registration before getting it. This way, customers can later receive messages with topics of their interest. For others, the creation of an E-book represents an exhaustive work of research, months of analysis and conclusions finishing with the creation of quality material that can be sold for a fair price. The first step is deciding what the function of the E-book is. - Who am I writing for?: Whatever the goal of the E-book is, you must clearly identify its audience, so you can create the right content for them with the correct format, a specific voice and style. If your audience consists of, let’s say, young people who love videogames, an E-book must be focused on images and a dynamic design with little text. It must also be available in a variety of different digital formats. If on the contrary, your audience is made of brokers who need specific information about certain type of shares, the E-book must be well written, have clear and informed conclusions and be available in PDF format so it can be printed. - ** How do you want to distribute it?**: You already know your goal, the topic, and your audience. Now you must choose the way you will reach your users so they can consume your digital product. Amazon offers a great platform for content distribution through Kindle, the E-reader par excellence. Amazon allows anyone to publish content quickly and for free, with up to a 70% profit on the selling price. The rest is divided between rates and a percentage that goes to Amazon. Another option is to create a digital file on your own and sell it directly on an online store. This is an effective and low cost way to sell this type of product and keep 100% of the profit. Jumpseller allows you to quickly sell digital products, try it for free!
Podcasts are basically an audio recording about a specific topic, they are very popular lately. It’s an interesting way of sharing knowledge about a subject in particular. It’s usual to have a guest and engage in a conversation about a series of pre-defined topics, although they can also be improvised. They last between 30 minutes to two hours, depending on how long the conversation takes in each session. Many offer their podcasts for free, with only a couple of payed episodes with special guests. Others make them available completely free of charge to whoever is interested, they only make money from sponsors. Here you can check out an example of a podcast about technology called Engadget.
In this first part we’ve talked about some general concepts regarding digital products and what are some of the common types. In the second part of this article we will talk about a variety of digital content types and the benefits of creating an online business based on them. Don’t miss it!