It is well known that Facebook is one of the greatest Marketing tools that can be used. With nearly 1.6 billion active users it is one of the best advertising options. However, there are more than 12 million online stores worldwide available, so it is necessary to promote your store in an effective way to the right audience.
Here are some examples of shops we believe are doing right Facebook Marketing:
This shoe & lifestyle brand has almost 42,000 followers on their Facebook page and are really a school example when it comes to doing Marketing. Although they don’t post every day, they still receive a lot of engagement (between 200-500 people) when they do. Using qualitative and professional images of their shoes that all have the same filter can be one reason. Or maybe because the images are very original because they are taken in a familiar spot for their audience (all around Chile) and have very informative captions to ease their customers’ purchase process.
This smartphone and accessories shop is doing great marketing on their Facebook page for many reasons. First of all the design of their page is all in one line with each other: the colour of their logo and the colour of their promotion headlines are all the same. Plus, they more or less use the same outline to create promotions on their page, which makes it easier for customers to recognize their images.
Another great example is that they differentiate very well between images and videos to promote their products.
The main purpose of Kanguro Chile’s Facebook page is to generate direct sales and to provide support to their customers and they do this very well by commenting on customer’s questions and inquiries.
When you enter the page of “Birra Forst Bier” you immediately land on a very bright page. With over 51,000 followers we can assume they are doing their Marketing right. Although Forst’s main focus isn’t creating call-to-action, they do receive a lot of engagement on every post they create. Their posts are rather informative and funny, and have usually more than 50 shares per post. Forst differentiates themselves by posting landscape images that are photoshopped with a funny (Forst) beer. So their images are definitely unique and raise people’s attention to comment or share it with their friends. In the end, this does create awareness to new potential customers.
Check out our client Kärcher Chile's Facebook! A clean and simple yet very informative page, the Chilean Facebook page of the world leader in cleaning technology definitely knows how to increase brand awareness online. With the use of both images and videos they are able to showcase more than just information. Every picture and video highlights a different way of using their products, which gives valuable knowledge to the customer. Scrolling through their feed you will also see discount offers, friendly notes and nice pictures. A very elegant and nice way to keep the customers updated.
Their best advice for doing Facebook marketing is:
"Always keep it interesting! As on any ad media, make an effort to talk about new uses and information about your products...remember you're on Facebook too, and what you like reading on your wall/feeds news."
Need some inspiration to pump up your Facebook marketing? Check out FBO Italy’s Facebook page. As we all know by now, it has become vital for businesses to not only be on facebook but to post high quality and relevant content. But to really succeed with your facebook marketing, it is also important that your facebook page reflect the image of your brand. This is something we think that FBO Italy is doing very well. With great visual content they are able to promote a stylish and exclusive brand while at the same time advertising new products and collections. Everything follows a clear design and becomes inviting to the followers. Scrolling through the facebook feed you will notice that they don't post many details about their products. To find product details, you have to go to their webpage - which is linked in every post. This enables them to draw people from facebook to their webstore where there is a product catalog and featured items. You can tell that there is thought and hard work behind FBO Italy’s facebook and we are happy to see that it pays off.
With about 75K followers on instagram, there is no doubt that Aiaimatilde is doing something right on facebook. The page has engaging content and beautiful, fun designs that are very popular among their followers. Without putting too much work into their post, Aiaimatilde’s feed is full of photos and videos that are both entertaining and highlights the many different products. Each post is provided with information about payment, shipping and off course the product. But by always referring to the shop, Aiaimatilde can draw many of their fans from facebook to their webstore where the actual sale is happening. The store sells everything from bracelets and buttons to pillows. Aiaimatilde is unique and they have successfully managed to express their brand's uniqueness on Facebook. We really like what they do on Facebook and we can clearly see that we are not the only ones.
When looking at these successful stores, we can conclude that it is really important to always show your product in the best way possible. People prefer to see the product while it’s being used or being worn so they can imagine using it themselves. Another tip is to differentiate between different post types, so variate between images, videos and offers. And always keep this content in line with each other so people start to recognize a pattern. Another great option is to always put an informative, yet simple description to your post and perhaps provide a link with more information of your product or a link where people can directly buy from.