Google shopping incorporates Google Ads and Google Merchants, the idea behind it is when a search query is entered by a person which matches a relevant product from the Google Shopping database, it is shown in the search results with a picture, price and description of the product.
While there is now a separate search section for Shopping on Google where products can be searched directly and compared with between different vendors.
Google Merchant Center
Google Merchant Center is where you create your product feed. To create successful ads for your products, it is important to submitting your product data to Google in the right format.
Compared to the Text Ads, the Google Shopping Ads are a bit different. Keywords are more important for text ads, when you create campaigns and ads it is all focused around keywords that you have selected. However, with Google Shopping, it is Google who determines when a product listing ads show up. Similar to SEO, Google here consider your site, feed and bids to determine what search queries should trigger your ads.
Verify your Domain
Before you start using Google Shopping, you have to verify your domain. Go to admin.google.com to sign in to the Google Admin console. Enter the email address and password for your Google service. (This email address ends with @yourcompany.com, and is not an @gmail.com or a personal Google Account.) To verify click on Alternative Methods, there you have three options:
Very important to do this step before you create your feed, if you don't have any shipping method, add a free shipping method in this step.
Copy your Google Merchant ID (Top-Left) for the next section.
Install the Google Shopping App
In your Admin Panel, go to the Apps section and then click on Gallery, install the Google Shopping App.
If you do not have your Google Merchant ID at this point, return to your Google Merchant Center and copy your Google Merchant ID.
Finally, return to your Admin Panel and go to the Google Shopping App page Apps > Google Shopping, paste your Merchant ID, choose each product you want to synchronize and complete all the other fields.
Click on Create Google Shopping Feed.
A verification email message will be sent to the Google account email address of Google Merchant Center
Verify your Google Shopping Feed within Google Merchant Center
Inside Google Merchant Center, click Products > Feeds > Select a Feed Name(Feed Name "test" displayed in this example).
Once Feed Name is selected, click on Fetch Now to disply items in your Google Shopping Feed.
View your products or items in Google Shopping Feed within the Google Merchant Center
Within the Google Merchant Center, click Products > List.
Use custom labels
In google shopping campaigns, you have the option of using custom labels when you want to sub-divide the products in the campaign using values of your choice. For example, with custom labels you can indicate if the products are seasonal, on clearance, etc. These values can then be selected to use for monitoring, reporting, and bidding in your Shopping campaign. It is an easy process, see this Using Custom Labels.
Unique product identifiers go beyond the id attribute to define the product you're selling in the global marketplace. Common unique product identifiers include Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. Providing unique product identifiers, especially GTINs, can make your ads richer and easier for users to find.
To learn about the questions such as; what unique product identifiers you may have to provide, how to troubleshoot issues with your identifiers, and what to do if you donot have them, please visit Google Support.
Once you have created your Jumpseller store, you can proceed to verify all/any Google Services such as G Suite, Google Search Console, Google Merchant etc that you plan to use. In this article, we talk about all verification methods supported by Jumpseller.