Connect Google Ads with your Online Store

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You can connect your Google Ads account to Jumpseller in multiple ways. In this article, we will walk you through all of them. By making this connection, you increase the accuracy of the conversion event which would synchronize your Store’s data with that of Google Ads.

1. Install Jumpseller’s Google Commerce App (Recommended)

The easiest way to setup all your Google properties with Jumpseller is to install our Google Commerce Sales Channel.

Without having to add snippets of code or interact with complicated configurations on multiple menus, you can simpley install the Sales Channel and the configuration with be done automatically.

To learn how to install Google Commerce simply follow these steps.

2. Copy “Conversion ID” and “Conversion tag” to Jumpseller Analytics

In your Google Ads account, click the Goals icon on the left sidebar menu.
Under “Conversions,” go to “Summary” and click the “Purchase” conversion action you want to track.
Once you have clicked on the conversion action you want, you should see a “Tag setup” section, click “Use Google Tag Manager”.
Copy the “Conversion ID” and “Conversion tag”. The conversion ID is unique to each Google Ads account, while the conversion tag is unique to each conversion action.
Go to your store Admin, from the side bar, navigate to General > Preferences > Analytics Settings.
Paste the “Conversion ID” in the “Google Ads Conversion ID” field. And paste the “Conversion tag” in the “Google Ads Purchase Event Conversion label”

3. Link your Google Analytics account to your Store

3.1 If you have already have a Google Analytics Account

You can simply go to the admin section of your Google Analytics property and click on “Data Streams”, select your website stream and copy the measurement ID.

Finally, go back to your Admin Store Panel > Settings > General.

Scroll down until you see the “Google Analytics Tracker” field, paste the measurement ID and click Save:

3.2 If you don’t have a Google Analytics Account

First, you need to create a Google Analytics account and get your Google Analytics Tracker.

You will need to fill out the details regarding your property:

After that, you can select “Web” > write down your website URL, choose a stream name and click “Create stream” > select your data stream > Copy the “measurement ID”:

Finally, go back to your Admin Store Panel > Settings > General.

Scroll down until you see the “Google Analytics Tracker” field, paste the measurement ID and click Save:

3.3 Check if your Google Analytics account is linked to your Google Ads account

Now that you already have connected both a Google Ads account (in the google commerce app) and a Google Analytics account to your store, it’s time to make sure they are linked together.

Go to Google Analytics and click on the Admin icon at the bottom. Scroll down till you see “Google Ads links” and click on it.

Click “Link”, choose your Google Ads accounts and click “Next” > “Next” > “Submit”.

That’s it! Your Google ads account should now be linked to your Google Analytics account and your Online Store.

For more information, please visit google support documentation.

Claim Google Ads Credit

To help you get started with Google Ads, you can claim £400 in ad credit when you spend £400 (the credit amount can vary depending on the country and the currency of the billing address of your Ads account).

Offer available only to advertisers who are new to Google Ads.
The promotional offer must be applied to your first Google Ads account within 14 days of your first ad impression being served.

Read the full terms and conditions on the Google Ads homepage.

Where to get your credit coupons

The best way is actually to do a quick search on Google! Because the URL for each country is different, just search for “Google Ads credit”, and click on the link to the Google Ads Home, you should see a banner there about the Ads Credits.

Click on the Banner to claim this offer.

How to apply promotional coupons

In your Google Ads account, click the Billing icon Billing Icon > Promotions.
Click the blue plus button to open a popup window.
Enter your promotional code.
Click Save.

For more information visit, Google Help: Use your promotional codes.

Frequently Asked Questions

Why should I connect my Jumpseller store with Google Ads?

Connecting your Jumpseller store with Google Ads allows you to synchronize your store’s conversion data with Google Ads, increasing the accuracy of conversion tracking and helping you optimize your advertising campaigns.

What is the easiest way to connect Google Ads with Jumpseller?

The simplest way is to install the Jumpseller Google Commerce app, which automates the setup without the need to manually add code snippets or perform complex configurations.

What should I do if I don’t see conversion data in Google Ads?

Verify that the Conversion ID and Conversion Tag are properly configured in Jumpseller.
Ensure that your Google Ads account is linked to Google Analytics.
Check that conversion events are being correctly tracked in Google Tag Manager (if you’re using it).

Do I need technical knowledge to connect Google Ads with Jumpseller?

Not necessarily. The installation of the Jumpseller Google Commerce app simplifies the process and doesn’t require advanced technical knowledge.

How do I set up a custom conversion in Google Ads?

In your Google Ads account, go to Tools & Settings > Conversions.
1. Click on + New conversion.
2. Select the type of conversion you want to track (e.g., purchases, sign-ups, downloads, etc.).
3. Configure the details of the conversion, such as name, value, and conversion window.
4. Get the Conversion ID and Conversion Tag for that specific action.

How do I know if my custom conversions are working correctly?

Check in Google Ads to see if the conversions are being recorded in the Conversions section.
Use the Google Tag Assistant tool or Google Analytics to confirm that conversion tags are being triggered correctly.

How do I measure the ROI of my custom conversions?

Use the Conversions section in Google Ads to see the value generated by each conversion. Compare this value to the campaign cost to calculate ROI (Return on Investment).

How do I track conversions for specific campaigns?

You can create specific conversions for each campaign in Google Ads. Assign unique tags to each campaign and make sure they are properly configured in Jumpseller or Google Tag Manager.

What happens if I change my Google Ads or Google Analytics account?

You should update the settings in Jumpseller with the new data (Conversion ID, Conversion Tag, or Measurement ID) to maintain synchronization.

Can I connect multiple Google Ads accounts to one Jumpseller store?

No, only one account can be connected.

Can I track more than one conversion in my Jumpseller store?

Conversions in Google Ads are independent of Jumpseller. So, you can create many conversions, as long as you do it within Google Ads.

How do I add a second conversion in Jumpseller?

You can create a new conversion by pressing the blue “Create conversion action” button under Goals -> Conversions. You can also check this documentation.

What types of custom conversions can I track?

You can create any custom conversion that Google allows.