In Business Management there is a very famous quote from W. Edwards Deming saying that you can't manage what you can't measure . Although some controversy around this mantra, our team believes that metrics are quite important when you're running a business, especially an online business.
In order to help you take the most out of our dashboard statistics, we decided to write this article helping you to boost your sales.
On Jumpseller, Dashboard Statistics are key to measure and understand customers behavior. Using the previous clothing store example, let's imagine you are rethinking your online store's marketing strategy and, to find out what is the best way to increase your sales, you want to analyze what has been the store's performance in the past.
On Dashboard tab, you will find a big graph first:
In this graph you can find two different kinds of measures:
- Subtotal: the total amount on sales on a specific day (vertical green bars);
- Visits: number of unique users visiting the store on a specific day (blue trend line);
Analyzing this graph you can easily identify sales trends and notice the day where you were able to turn more visitors into buyers and, checking the orders history, what was the reason behind that result (e.g. a product promotion) which you could replicate again. In order to check how this customers behavior evolved through time you can switch the period from a single Day, to a Week, a Month or a Year.
On a second section you can find other metrics to evaluate your store's performance and a green line to each metric. Please note that this line is a timeline based on the time period selected in the previous section (e.g. week or month) and the number is the average of those data points:
- Conversion Rate - ratio of visitors who convert from viewing store's pages, categories and products to customers after purchasing at least one product. Highest is better.
- Cart Abandon Rate - percentage of customers who drop out of your store after adding one or more products to their carts. Lowest is better.
- Average Order Size - the average order’s total amount per day
- Pages/Visit - the average number of distinct pages viewed by an unique during the period of time previously selected . Highest the better.
- Bounce Rate - percentage of users who access your store but do not interact with it. They leave within some seconds of their arrival. Lowest the better.
- Average Time on Site - the average time an unique users spends on your store. Highest the better.
Using these statistics you can identify possible ways to improve your sales. Coming back to our example, a high Bounce Rate might indicate that your product placement is not really working and you should consider a better organization or add some new pictures from the latest T-Shirt collection. Like if you notice a low rate Pages/Visit you should start considering new ways to reach potential new customers (e.g. adding different keywords on Google Ads).
As you can see you can get a lot of insights from your customers behavior using your store’s dashboard statistics.
If you have any further question about this topic or have a suggestion for another one, please don't hesitate to reach us.