Importing products is useful when you need to update a lot of products in your store, like editing stock levels. Importing products from an existing store to your new Jumpseller is also more convenient.

1. Start by Exporting your current Products.
2. Open the Exported file with Excel or LibreOffice. Always select UTF-8 encoding.
3. Check the Header columns. The columns should be in this exact order:

  • Permalink - Unique identifier of a product. Must be blank when creating a new product.
  • Name - Name of a product
  • Description - Description of a product
  • Brand - Brand of a product
  • Categories - One or more categories' permalink (e.g: winter-2014 ) or one or more category's name (e.g. Winter 2014)
  • Images - One or more images' URL . Links to many images per product should be separated by a comma and these links are required to be publicly accessible. Example: "",""
  • Digital - defined as "YES" if the product is digital or "NO" if not. ** By default, if you don't import the column, the product will be non-Digital.**
  • SKU - Stock-keeping unit identification
  • Weight - Weight or volumetric weight of a product
  • Stock - Stock number of a product
  • Stock Unlimited - defined as "NO" if inventory is tracked or "YES"
  • Price - Price of a product
  • Variant 1 Option Name - Option Name of the first variant of a product, eg: Color
  • Variant 1 Option Type - Option Type of the first variant of a product. ** By default this type is "option" for a selection **
  • Variant 1 Option Value - Option Value of the first variant of a product, eg: Yellow, Blue or Red
  • Variant N Option Name - Option Name of the Nth variant of a product. N should be a sequential number, eg: 1, 2, 3, 4
  • Variant N Option Type - Option Type of Variant N of a product.
  • Variant N Option Value - Option Value of the Nth variant of a product. N should be a sequential number, eg: 1, 2, 3, 4
  • Custom Field 1 Label - Label of custom field 1 that was previously created.
  • Custom Field 1 Value - Value to be added to custom field 1.
  • Custom Field N Label - Label of Nth custom field that was previously created.
  • Custom Field N Value - Value to be added to Nth custom field.

4. Fill up or Edit the CSV file mainting the original format.
5. Upload and Import your CSV file and check your email for import results. 6. Ask our Support Team help whenever you need (don't forget to attach your CSV file).


  • Leave a blank permalink when adding a new Product.
  • The permalink is the unique identifier for each product.
  • Jumpseller searches for a product by its permalink.
  • You can find the permalink of each product at its URL. For example, the permakink "yellow-tennis" is associated with the Product named "Yello Tennis" . Hence, the URL:
  • Permalinks are composed with lower case letters or numbers and containing no spaces.

Overwriting existing products

When updating the information existing products do:
1. Export the current products to a CSV file.
2. Keep the "permalink" link column unchanged. 3. Edit the product details, like name, sku or stock.
4. Import back your modified CSV file.


  1. Images should be uploaded to the internet first. You can only use URLs to your images.
    • Tip: Use an external FTP to upload images and get their URL.
  2. Multiple images per product can be added and should be separated by commas and enclosed with double quotes, eg: "http://myimage1.jpg; http://myimage2.jpg".
  3. There is a maximum download time of 5seconds per images. Images filesize should not exceed 1.5Mb.

Product Variants

Each Product Variants uses a row, sharing the same Product's permalink and with the following blank columns: Name, Description,Brand,Categories, Images. Check an example:

Import Variants

Variants are matched against their Option Name/Value (p.e. Color:Blue) and the Variant properties, like SKU, Weight and Stock are updated.
If we cannot find a Option Name/Values combination they will be added as new Product Options.

Encoding CSV files

Special characters like the latin characters: á or ó, are only displayed in specific encoding formats. We recommend and support UTF-8 for importing the CSV files.
Google Docs or LibreOffice handle UTF-8 very well but the same is not true for Microsoft's Office.