The Jumpseller Dashboard: Your Key to Data-Driven Growth

In the dynamic world of e-commerce, understanding your store’s performance is crucial for sustained growth. The Jumpseller dashboard serves as your central hub for actionable insights, empowering you to make informed decisions and drive sales. Let’s explore each section and learn how to leverage these metrics to optimize your online business.

In this article, we take you through each section of the Jumpseller dashboard.

If you would like to get more detailed metrics, go to the reports section

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Accessing Your Dashboard

Navigate to your store’s dashboard by logging into your admin panel and selecting Analytics > Overview from the left sidebar.

Date Range Selection

Begin by setting the date range in the top right corner to analyze specific periods. You can view data from a single day up to a year, enabling you to track trends and seasonal variations.

Note: The maximum limit for viewing previous data is one year from the current date.

Sales Overview

Get an overview of your recent sales performance with the boxes displaying the total order value (from paid and pending payments) made Today, Yesterday, and Last 7 Days, as well as the total visitors over the selected time period. This provides a quick pulse check on your store’s activity.

With this graph, you can identify sales trends and notice the day where you were able to turn more visitors into buyers and, check the order’s history, what was the reason behind that result (e.g. a product promotion) which you could replicate again.

In the second section, you can find some more important metrics to evaluate your store’s performance. These include:

• Average Order Size: The average order’s total amount per day (based on the time period selected in the previous section (e.g. week or month) and the number is the average of those data points).

  

• Total Orders: Total orders for the time period.

  

• Returning Customers: See the percentage of customers that came back to your store.

  

• First Time vs Returning Customer Sales: See the percentage of orders created by returning customers and new customers, on a scale of 1-100% for the selected time period.

  

Visitor Conversion

You have the Conversion Funnel in this next section of the dashboard, this breaks down your customers buying journey and tells you how many customers you are actually converting to sales. You will find here the percentage of customers who:

• Added products to the Cart
• Went to the Checkout page
• Paid for the order

Top Referrers of Orders

You also have a list of your Top Referrers here, this is useful as it will help you identify which links are providing value to you and you can then boost those links to make them more prominent for your target audience.

Best Sold Products

In the next box, you have your top 10 Best Sold Products, if you know what your customers like you can increase sales by making those products more visible on your website or even creating special promotions to make them stand out.

Best Selling Campaigns

Display the top campaigns where orders are being generated based on the campaign name and source (taken into account the utm_campaign and utm_source).

Orders per Sales Channel

Only paid orders attributed to sales channels (Google Commerce, Facebook Commerce, Mercado Libre, etc.) through their utm_source are included. This information might not match entirely with other dashboards, such as Google Ads, Google Analytics, or Facebook Metrics.

Traffic Type of Orders

In the next section, you will find information about the Traffic coming to your store, this can help you decide what marketing channels to prioritize or to improve.

• Search: Traffic from search engine results (not paid).

• Paid: Traffic coming from Paid Ads like Google Ads.

• Direct: All those people showing up to your Web site by typing in the URL of your Web site or from a bookmark.

• Referral: Other Websites sending traffic to you. These could be as a result of your banner ads or campaigns or blogs or affiliates who link to you.

• Social: Traffic from social channels like Facebook.

• Others: Includes any campaigns you have run, e-mail, direct marketing, etc.

Buyers Location

Here you can see the countries from which your visitors are from. Hover over each country to see the numbers by city.

Another way to see in more detail the number of visitors inside a country is to click on it. Click on “Zoom out” to reset it back to the world view.

Payment Methods

Displays the most used payment methods to pay for the orders.

Shipping Methods

Displays the most used shipping methods chosen by customers on checkout.

Searches Inside Store

Displays the top search terms done by visitors inside the store. It is insightfull to know what the customers search in your store and what they expect to find.

Searches Inside Store Without Results

This insights can be great to understand some products your visitors are interested in and you could take advantage by trying to add to your store

As you can see you can get a lot of insights from your customer’s behavior using your store’s dashboard statistics. Using these statistics you can identify possible ways to improve your sales.

Note: we only mantain the top 10 results for each month from these two lists.

If you have any further questions, please don’t hesitate to contact us.

FAQ

Why am I getting a different number of visitors on Jumpseller’s dashboard and on Google Analytics?

Visits, visitors, sessions and users are different metrics in Google Analytics. In your Jumpseller store dashboard we show visits. A person (user) can visit your store several times, in the case of the admin in Jumpseller if the same user visits your store twice at different times, it counts as two sessions.

On the other hand, in Analytics it shows you 1 user because it is the same person/user, even if he/she has visited the store twice at different times.

The time zone settings in the store, in your Google Analytics and other settings in the Google Analytics account can make the metrics slightly different.

To better understand the difference between Google Ads clicks and sessions, users, posts, page views and unique page views in Analytics, please read this article

Is there a way to get more detailed metrics?

You can access Analytics > Reports to get more granular data regarding user acquisition, products sold, and sales by type of customer.