Small Business - What is a niche market?

Small Business - What is a niche market?

To find a Niche market means to find a specific subset of people (segment) whos needs have not been met. Once you find that focused group, you can come up with a product or service that can help satisfy that specific market needs. Let us look at the benefits of going after niche markets.

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How to Implement a Retargeting Campaign for your E-Commerce

How to Implement a Retargeting Campaign for your E-Commerce

What is retargeting? Retargeting is a digital marketing strategy that makes it easier for customers who were already in your online store to return, and thus, buy your products. It is a technique that allows you to increase the purchase conversion rate.

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15 Ways to Make That First Sale

15 Ways to Make That First Sale

Making the first sale can be tough, but it becomes more manageable when you can invest your time and energy (and sometimes money) into strategies that will pay off. Once you get the ball rolling, you’ll start figuring out what works for you and be able to hone in on your targeted marketing strategy.

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How to obtain Backlinks to Your Website

How to obtain Backlinks to Your Website

Getting backlinks can be a bit tricky, especially if you a new to the game. Having said that, it is a vital part of the SEO mix and cannot be ignored. Let us make your life easier, this guide will tell you the best ways of obtaining backlinks.

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What is Inbound Marketing? A Guide to Getting Found!

What is Inbound Marketing? A Guide to Getting Found!

Once you have an Online Business, the thing that largely determines your success or failure is the number of visits to your website. Payment methods are there, logistics have been taken care of, the website design is fantastic and all the backend stuff is sorted, but you still need the right people (target audience) to discover you exist, in order to be able to satisfy their needs. This is where Inbound Marketing comes in.

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Understanding the importance of the Favicon

Understanding the importance of the Favicon

Favicons help you make your website stand out! You should always use them to look more professional and help make the user experience better. They may be small but they have many advantages, let us go through some of these advantages.

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