Social media these days is the most important tool to attract new potential customers. You should sell from as many platforms as possible to create the most awareness of your brand. Examples: Facebook, Instagram, Twitter, LinkedIn, Google+ etc. A lot of social media expert these days use the automation option to ease using all the different platforms (for example scheduling Facebook posts in advance).
Next to social media people are also very active on their email accounts. It is one of the most effective marketing strategies you can use. The easiest way to do this is by using “lifecycle emails”. This is an automated technique that starts right after the customer has done an action towards you. For example if they signed up for the newsletter, just did a purchase or didn’t finish the purchase yet. Sending (automated) emails will then inform them with further promotions, give an overview of the order details or remind the customer to finish the buying process. The main goal of this technique is to create awareness to the customer and to build a relationship. Notice that personalisation in the email is very important: include in the salutation always the customer’s first name and at the ending try to include the CEO’s name to make it look it was written customised for this particular customer.
When it comes to buying something online, customers have a lot of options/sellers to choose from. So if they do choose to buy from you, they want to feel rewarded for it. This is the reason why having a loyalty program in your web store is important. People will feel appreciated by you and they will definitely keep this in mind next time they have to buy something.
With Jumpseller you can also use promotion codes for your customers to reward them for their purchase. Or you can give a discount after a specific amount is spent on your store. You can find this after login at the settings panel > Promotions.
All the content on your website should be clear and easy to understand. If there are any difficult terms or if your product requires a special way of using, you should explain this in an easy way to your customers. Also important for your website is to provide all the different languages so people can opt for their native language when they are surfing on your website.
With Jumpseller you have the option to write very long descriptions about your products and you can add custom fields to specify the products (year, brand, size, etc.).
Another very important aspect on your website is the product image. Your customer can not touch, smell or try the product so the image is all he/she gets. That’s why your product image should match the reality and should point out all your features.
You can read more about product images here.
Another important aspect that people consider important when surfing on your website is the options of service you offer. How easy is it for them to contact you if they have questions? If it is possible you should be available 24 hours a day through live chat or telephone.
Also important is the delivery options you offer customers. Fast delivery and most preferably free delivery have become one of the most important criteria people look for before deciding where to buy.
Zopim, Olark, LiveChat, Userlike and ClickDesk are examples of live chat tools.
Nothing is more annoying than shopping at a website and not knowing what it is that the product they sell exactly does or to stumble on unclear features. A “how to” guide or a step-by-step video about the product will help customers understand it better.
You can use one of the different themes to get a clear and customized overview of your website. You can also add the responsive option so your website works perfect on mobiles and you can choose for a straightforward checkout process to make shopping easy for your customers.
If you want to know what works best for your type of customers and what their needs really are, you should run a survey so you can adapt your product or service to their wishes. Also asking for feedback after a sale is an important tool to see where you should improve according to the users.
And eventually asking if customers can fill in/write a review about the satisfaction of your service is a way of attracting new potential customers.