Visibility can be one of the most important aspects of online selling. If people cannot see your website, they will not have access to it. Today, people rarely have time to go into detailed searches, hence ranking high on search engines can be very important. This is where Search Engine Optimization (SEO) can be a very useful tool. With the help of SEO, you can improve the ranking of your website, giving it a better chance of being visited.
Bottom line is, if you do not want to miss out on clicks, sales and brand impressions than you need to have an SEO strategy and in this article, we explain the basic steps to create one.
- Have the Right Keywords
- Quality Content
- SEO and HTML
- Audit for Errors
- Website Structuring
- Social Media Integration
- Quality Link Building
- Evaluating Results
- SEO management and changing the Meta Tags
- Additional Tools & Information
Have the Right Keywords
The first step in implementing SEO would be to have the right Keywords. Which means that the keywords are relevant and have a tendency for high volume searches. It sounds easy but selecting the right keywords to use on your main pages can be tricky, people can use too broad or too competitive keywords which results in a high bounce rate for the website. While another common mistake is to use multiple pages to rank for the same keyword, make sure not to repeat these mistakes. Some of the tools that can be used to find the right keywords are Google Keyword Planner, KWFinder and Moz's Keyword Explorer.
This is a very important aspect of SEO that is often overlooked. Quality content goes a long way in enhancing your ranking on searches, not only that, it brings loyalty and revisits. Which can help with customer retention and increased sales, try to have original content value and not something that is there, just for the sake of having keyword content.
SEO and HTML
Some techniques to achieve optimization are by optimizing a page’s tags in the HTML code and providing a sitemap for your site. To increase relevancy in Search Engines, there are tags such as “title”, “H1” and meta tags in Jumpseller themes (HTML code). These tags are pre-populated with the appropriate store context per page (e.g. using H1 for Product Name on the Product Page). Meta tags have additional attributes which are pre-populated. However, you can change a meta tag’s attributes and anything else related to the HTML of your store. Example meta tag with a "description" attribute . For more advanced meta tagging of your pages, you can use Product Custom Fields, where you can define meta tag attributes for each Product Individually. For example, you could add a Custom Field called meta-description and define it differently for each product. By default, all Jumpseller stores are optimized for Search Engines such as Google.
Audit for Errors
This is a crucial part of the SEO process. It deals with identifying and rectifying the potential errors on your pages. You may use a reliable online web tool (Screaming Frog and Seoptimer are two good tools for this purpose) to identify the errors or bugs in your website and correct them. This will improve the usability of your website as well. After the website has been cleared of errors and bugs, it is also good to check the speed of your website and make sure it does not take too long to load, this can be done using various free tools available online.
This is central to the whole SEO process and it includes a whole host of things. Make sure that the keywords and your page outlook are strategically aligned, which mean the keywords appear in important locations on the page. The pages should be user-friendly and not overcooked with keywords. Find a way to incorporate customer reviews and testimonials. The website design is also important, make sure not to get very complex and intricate, have a balance of beautiful design and ease of usability. This will allow the visitors to have a pleasant experience on your website and make them come back for more. Also, try to incorporate small things like internal linking (links from one page within your website to another), this can help the visitors to explore different areas of the website. Another rather significant point is to make sure all versions of the website are equally structured and functioning optimally on their respective platforms. Especially pay attention to the mobile version, as it can cost you many clicks and visitors.
Social Media Integration
Without social media, your website is missing out on a lot. It is a very good way to engage with customers and show your content. This can help you create a unique relationship with the customers while also increasing your social media following, which can have a huge say about your brand value and to a certain extent the reliability of your website.
Blogs can be useful in improving the ranking of your site as well. They can also be used to incorporate additional keywords that you were not able to fit on your main pages. Here you have the chance to use long-tail (more than one word) keywords as well. When it comes to blogs, pay special attention to the content and make sure it is unique and interesting to read.
Quality Link Building
A great way to boost your traffic and your ranking is through quality inbound link building, try to make relations with high quality, authoritative websites and get them to put your link on their pages. This can be done by finding a way of doing a collaboration with them and it is even better if it can be long term. There is also some link building software's out there like Ahrefs and Advance Link Manager, use them to be more effective.
Learn more at: Inbound Marketing is the answer.
Search engines will "crawl", that means indexing, your store periodically, so it can sometimes take weeks or even months before you will be indexed at their search results. Even after that, the search engine has to find your store valuable before ranking it well. In the first months of your store, you will usually rank low, but over time, by building great content and having links from external websites your ranking will increase. How the Google Crawling & Indexing works. After a couple of months, it is good to evaluate all the changes you have made and see the results. Here, you can also use the web tools to highlight where there might be room for improvement. Tools like Google Webmaster and Check My Links are free and very effective in this regard. Look for areas where you can improve and differentiate from your competitors. Remember when it comes to SEO, details matter!
SEO management and changing the Meta Tags
Jumpseller's store's front-end (the themes) are created to be optimized for Search Engines (like Google), tags h1, h2, and others are taken in mind in other add relevancy the most important content. We update all stores sitemaps (you can check it by adding /sitemap.xml) after your store URL (like demostore.jumpseller.com/sitemap.xml) every night in order for Google to faster index you new or updated content. You can also change, meta-tags and anything else related to your the HTML of your store. Note: To further check and confirm your efforts on SEO please use Google Webmaster Tools.
Additional Tools & Information
With SEO, you can make use of a wide variety of web tools for different purposes. Try to learn about them and use them to further enhance your website and come up with a better strategy for SEO. Some of the most popular tools are listed below: