Using the OpenAI Ads Pixel

The OpenAI Ads pixel measures what shoppers do on your store after clicking one of your ads in ChatGPT. Once you add your Pixel ID, Jumpseller reports the events below automatically, so you can see which ads lead to sales instead of only clicks.

1. Get your Pixel ID

1. Sign in to your OpenAI Ads Manager account.

2. Open the Data Sources tab and select your pixel.

3. Copy the Pixel ID. It is a short string of letters and numbers, unique to your advertising account.

2. Add it to your store

1. In your store Admin, navigate to General > Preferences > Analytics Settings.

2. Paste the value in the OpenAI Ads Pixel ID field.

3. Click Save.

That is the whole setup. There is no code to paste into your theme: Jumpseller adds the pixel to every storefront page and sends the events for you.

3. What is measured

Event	When it is sent
page_viewed	On every page of your store
contents_viewed	When a shopper opens a product page
items_added	When a shopper adds a product to the cart
checkout_started	When a shopper reaches the checkout
order_created	When an order is confirmed, with the order total

Order and product amounts are sent in your store’s currency.

Good to know

• Nothing is sent until you add a Pixel ID. The pixel is only loaded for stores that have one.

• The order event is sent once per order. If a shopper refreshes or returns to the confirmation page, the sale is not counted twice.

• Events are not sent from the theme preview. While you are previewing a theme in your Admin, the pixel stays silent so your own browsing does not show up in your ad reports.

• It works alongside your other pixels. The OpenAI Ads pixel is independent of the Facebook, TikTok and Google tags, and you can use any combination of them.

Removing the pixel

Clear the OpenAI Ads Pixel ID field and save. The pixel stops loading on your storefront immediately.