Creating a search report using Google Analytics

Have you ever wondered what products your customers are searching for when visiting your store? This kind of information may be priceless to make decisions about what products you should incorporate to your inventory in order to increase sales.

You can get this report in Google Analytics 4, as shown below. Your Jumpseller admin also lists the most-searched terms and the searches without results in Reports.

How to see search terms in GA4

With GA4 (Google Analytics 4) you can easily collect this information.

Follow our guide if you haven’t configured it already.

Short-term report

Begin by going to the google analytics platform > Reports > Engagement > Events.

Click on “view_search_results”.

On the “parameter name” field click “search_term”.

That’s it! This will give you the search terms and the number of times they were searched for in the last 30 minutes only.

Long-term report

In order to see a longer-term report, on your left panel click on “Explore” > “Blank”.

Click on the plus sign in the “dimensions” section, type “search term”, tick “Search term”, type “event name”, tick “Event name” and click “Import”.

Now do the same in the “metrics” section.

Click on the plus sign, type “total users”, tick “total users”, type “event count”, tick “event count” and click “Import”.

Then drag the “search term” dimension to the rows section and drag both “total users” and “event count” to the values section.

Finally, go to the filters section, drag “Event name”, select the match type as “exactly matches”, type “view_search_results”, and click “apply”.

That’s it! From now on you can check the number of times each search term is queried on your website, and the number of users and analyze it in the time period of your choice.

To change the time period, click on the date section, select the new time period and click “apply”.