AI news and updates are everywhere, and you’ll most likely have heard of ChatGPT, an Open AI for online customer service. ChatGPT was created by OpenAI and provides many benefits that facilitate multiple processes in the e-commerce industry.
Although the term AI might still sound futuristic to some, the technology is here to stay. We’ll show you how to take advantage of this open resource for your e-commerce site.
What is ChatGPT?
To better comprehend its benefits, let’s begin by explaining what ChatGPT is and how it differs from other Artificial Intelligence systems and online tools. When using search engines like Google, Yahoo, and Bing, the answers originate from the highest-ranking sites.
In comparison, ChatGPT is an auto-generative chat site that learns from text data originating from diverse online sources such as books, articles, websites, and even forums.
Additionally, ChatGPT was trained by humans who provided conversations where they were both the user and an AI assistant. You can visit OpenAI to learn more about the Proximal Policy Optimization (PPO) algorithm.
It was used to compare and select data that allows ChatGPT to reply in a conversational format.
According to OpenAI, “The dialogue format makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.”
In other words, ChatGPT is trained so your conversation is as human-like as possible. You can start by asking an open question. Then, follow up with more specific questions based on the system’s replies. You are also able to provide feedback so you can help the system learn from your interaction.
Let’s dive into some examples of how to start using this AI chat system to benefit your online business.
First, let’s start by creating a free account with Open AI. A message will appear providing examples of questions to ask, informing of its capabilities and of its risks.
You can ask any type of question, it can be related to philosophy, math, art, or business. It can even create stories, and essays or fix codes! It is modeled to provide an educated answer, similar to discussing the topic with a person who is well-versed in the topic.
Most importantly, ChatGPT is constantly learning from its human interactions. Please keep in mind that ChatGPT is a free resource since it’s currently in the research stage.
Because of this, it can make mistakes or provide biased answers. Hence, it’s important to evaluate its answers and apply good business practices that will work for you.
The more you experiment with ChatGPT, the more familiarized you will become with its dialogue and how to benefit from its replies.
Benefits to E-commerce
ChatGPT can provide many benefits to the e-commerce industry. This OpenAI chatbot can be integrated into an online store website or app. Additionally, since ChatGPT is highly customizable it can be adapted to any type of business need.
It can provide written content for a website, product descriptions, product recommendations, or answer customers’ questions. It can also help with marketing strategies by providing content ideas and titles for videos or posts.
Create Your Website with ChatGPT
Prepare the outline for the written content of your website with ChatGPT! Start by describing your business and products. Then ask for the following texts:
Hero title - A hero title is the main statement and it’s usually at the top of the website. It communicates what your site is about.
Tagline - A tagline is a phrase that, along with the title, describes the website.
Call to action (CTA) - the CTA directs the customer to proceed with an action, which could be “Shop Now”, “Learn More” or “Subscribe”.
Learn more about how to create high-quality content for your e-commerce site with this article.
Facilitate Product Descriptions
There are endless possibilities for how ChatGPT can facilitate a business owner’s process. Requesting product descriptions is a very popular and efficient tool. ChatGPT is able to provide a wide array of product descriptions based on the product type, its features, and common uses.
You can even request the descriptions to include SEO (Search Engine Optimization) practices so your site can rank higher on search engines. You can learn more about how to achieve SEO for your website with this article.
In other words, create personalized product descriptions in seconds! One of the greatest benefits that ChatGPT provides is that you are able to repeat this process for all the items on your website. Moreover, you can request different descriptions until you find the best one for your site and product.
How to Request a Product Description:
1. Give X possible titles for (product name).
Start by describing your product, then request any amount of titles for this product. In this case, I used an air fryer as an example for the product.
2. Provide the description for (product name) for a customer.
I added the word “brief” to the command since it initially gave me a long list of benefits and examples of items to cook with an air fryer. The first answer could be useful for content purposes, such as a video promoting the product.
For this instance, we’re looking for a product description that will turn users into customers.The customers might already be searching for the product, so a brief description listing its ideal use is more helpful.
3. Repeat this method for all your products.
Next, save time by requesting a product description for every product on your site. It is easier to fine-tune ChatGPT’s answers instead of sitting down to research which keywords are being used for each one of your products on your competitor’s sites.
ChatGPT will provide written content that is Search Engine Optimized. SEO means it will help your site rank higher on search engines. To discover tips on how to grow your site organically, you can read more here.
Brainstorm Content Ideas
As mentioned above, ChatGPT can provide some lengthy answers that are very detailed, as it did during my first attempt to create a product description. With this in mind, we know it can think creatively and provide useful content ideas to promote your product.
For example, “What are some possible Reel titles for a video with (product name)?”
In this example, I did not give a specific amount of titles. ChatGPT’s replies included different titles that kept populating until I hit the “Stop Generating” button. This is another way to communicate with ChatGPT versus giving it a specific amount of titles to provide.
Now that we have the title, we can ask for help coming up with content ideas for a video that promotes the product on social media. I initially asked “Describe a TikTok video idea selling an air fryer” and the result was not what I was looking for.
Consequently, I decided to test ChatGPT’s learning and dialogue capabilities by following up without much direction. I typed a simple command: “try again, more fun”.
At the risk of being repetitive, one of the best features of this AI system is that you can request as many attempts as possible until you find a satisfying result.
Phrase your request in any way that is natural to you, it can be a question or command. It can also be very specific, or you can start vague and then narrow it down based on the replies ChatGPT provides.
Leveraging ChatGPT for ads
Within the scope of e-commerce, ChatGPT has the potential to generate captivating ad copy and optimize ad performance.
- Ad Copywriting: ChatGPT can generate compelling ad copy based on given prompts. In this case, as the first stage of the ad copy creation, ChatGPT was asked to provide ideas that would potentially capture the attention of air fryer buyers:
After the response is generated, the user can select the ad copy that suits their target the most, or once again use ChatGPT to compare and assess the effectiveness of the ads to determine the best option.
- Ad testing and optimization: ChatGPT can help in testing different ad variations. To do this, create multiple ad options and gather feedback from ChatGPT to evaluate their potential. This will help to enhance ad performance and identify the most impactful messaging. Additionally, ChatGPT can identify patterns and trends, enabling informed data-driven decisions for better ad targeting, and overall campaign performance.
In the context of this example, ChatGPT was asked which of the 3 options was the most effective one and why. Here is the explanation that can assist you in defining which option to select:
Part of outlining the digital marketing strategy of a business, implies deciding which types of ads to run. For this example the type of ad was left open, but in case the user is targeting a specific type of (for example) Google Ads, providing that explicit information will lead to more targeted results, since each type of ads comes with its own set of specificities and limitations.
Overall, ChatGPT can be a valuable tool for ad creation, testing and optimization, providing data-driven assessments every step of the way.
Personalize the FAQ Section
Since the interaction with this AI chatbot is similar to a human dialogue, it can provide customers a personalized shopping experience. ChatGPT can be used to generate frequently asked questions (FAQ) about specific products, which reduces the workload for customer support.
To fully take advantage of this feature, you will need to integrate the API of ChatGPT into your e-commerce site.
Implement an AI Chat into your E-commerce Business
If you want to give the world of AI chatbots and writers a try, there are plenty of other options to consider, including YouChat, Jasper, and Chatsonic. These systems support businesses with tools to help their growth.
Their features and capabilities differ, so it’s important to understand your business needs and your market. Understanding these will help you decide which AI system can better help your e-commerce site.
Overall, ChatGPT can be a powerful tool for e-commerce businesses since it facilitates many of the processes where business owners spend time and money.
As of now, AI Chats are not able to sell the product for you, shoot videos for social media, or create your website. Despite this, it saves business owners time and money so they can focus on implementing strategies.
For example, having search engine optimized product descriptions, getting different website design ideas, getting help with API code integration, or even having a content brainstorming session with an AI Chat.
Also, keep in mind that it is important to evaluate the information provided by AI chats and adapt to your specific needs since ChatGPT might provide biased or mistaken information.
Let us know on social media if you found other useful practices of ChatGPT for your online business. If you’re looking to launch an e-commerce site, you can launch it today with Jumpseller’s free trial!